SEO/AEO Specialist Job at Robert Half, Raleigh, NC

  • Robert Half
  • Raleigh, NC

Job Description

We are seeking an SEO/AEO/GEO Specialist to improve organic search visibility, optimize digital content, and increase brand discoverability across traditional search engines and AI-powered platforms. The ideal candidate will have hands-on experience with Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), along with strong analytical and content optimization skills.Key ResponsibilitiesDevelop and execute SEO, AEO, and GEO strategies to improve organic traffic, search rankings, and AI-generated search visibility.Conduct keyword research, competitor analysis, and content audits to identify optimization opportunities.Optimize website content, metadata, structured data, and technical SEO elements.Improve content visibility across AI-powered platforms such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.Monitor website performance, organic traffic, and search trends to identify opportunities for improvement.Collaborate with content, marketing, and web development teams to implement optimization strategies.Track and report on SEO performance, AI search visibility, and engagement metrics.

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